Successful Stories

How can we establish Hyundai as a leader in eletrification and innovation, drive meaningful interaction, and shift the brand perception to an exciting EV maker?

CONTEXT

At the forefront of the EV shift are the younger generations, with a strong preference for sustainable, innovative brands that resonate with their modern values. 50% of young people say they want an EV as their next car (BBC, 2025).

OBJECTIVE

Establish Hyundai as a leader in electrification and innovation, drive meaningful interaction and shift the brand perception to an exciting EV maker.

OUR SOLUTION

Hyundai x Asphalt Legends Unite: Electric Race

A time-limited virtual race that invites gamers to compete for a chance to win a trip to South Korea and experience the cars on a real track. With three rounds, players are tested for the best time on a live-ranking system.

How can we make the missions of public interest institutions more visible and engaging?

CONTEXT

Caisse des Dépôts transforms people’s regulated savings into meaningful investments.

THE PROBLEM:

The institution is everywhere, funding widespread impact across the country, often invisible to young people.

CHALLENGE:

How can we make the missions of public interest institutions more visible and engaging?

IDEA & EXECUTION:

Invite French people to a gamified experience that illustrates the missions of the CDC. Choose among three journeys to learn more about Social-Housing, Vocational Training, and Climate and Biodiversity.

LEGO CITY is one of LEGO’s core product lines where young kids are empowered with a strong message “Your City, No Limits”. In 2025, Lego City partnered with Gameloft to help launch 7 new characters & vehicles.

CONTEXT

LEGO CITY is one of LEGO’s core product lines where young kids are empowered with a strong message “Your City, No Limits”. In 2025, Lego City partnered ​with Gameloft to help launch 7 new characters & vehicles..

INSIGHT

Boys between 6-8 are “imagineers”, they love construction & fast snackable games.

OBJECTIVE

• Create product awareness

• Drive product consideration

IDEA & EXECUTION:

Choose among different heroes & vehicles to see the newest sets and dive into the challenge to be the fastest hero ​of the city! Race in thrilling mode. Finish the game and get a rewarded links to learn more. Launched in Gameloft’s Combo! Family, the interactive ads platform that's kid-safe.

With almost half the world lacking access to education in their own language, how can we develop a digital tool that makes reading enjoyable and accessible to everyone?

CONTEXT

Globally, 40% of people lack access to education in a language they speak fluently, and over 31 million displaced youth face language barriers in 2025. (UNESCO, 2025)

OBJECTIVE

With almost half the world lacking access to education in their own language, how can we develop a digital tool that makes reading enjoyable and accessible to everyone?

OUR SOLUTION

Kinder, along with the Department of Education at the University of Oxford, Game Developers (Gameloft), and AI Engineers (Microsoft), came together to create an AI Storybook eBooks platform to support enjoyable reading at home.

Building on our goal to create something multilingual and inclusive, generate over 40,000 original story combinations & access 15 languages with 29 classic stories. Scan any Kinder Chocolate product to access the AI Storybook.

In October 2024, Samsung introduced their most powerful Galaxy Tab S10 Ultra to the UK market.

CONTEXT

In October 2024, Samsung introduced their most powerful Galaxy Tab S10 Ultra to the UK market.

OBJECTIVE

• Increase brand awareness

• Drive product consideration

OUR SOLUTION

PLAY FASTER THAN EVER SPEED SERIES.

Launched through a Sponsored Event Time Limited event that lasted 3 weeks with Samsung device rewards.

We developed cross-platform experience available across almost every gaming platform to feature the Native Integration highlighting the features of the new new Galaxy Tab S10 Ultra.

We are maximizing campaign visibility within Asphalt Legends Unite, thanks COMBO! The world's largest in-game ad platform.

Drive engagement and consideration for Maybelline’s product range — especially the Sky High Mascara — through a fun, interactive, and gamified brand experience.

CONTEXT

Maybelline New York, the iconic L’Oréal makeup brand, wanted to boost awareness and engagement around its hero products while reinforcing its young, dynamic, and inclusive brand image among digital-savvy audiences.

OBJECTIVE

Drive engagement and consideration for Maybelline’s product range — especially the Sky High Mascara — through a fun, interactive, and gamified brand experience.

OUR SOLUTION

PLAYABLE AD

We created a casual puzzle-style playable ad where players popped colorful “beauty bubbles” to reveal Maybelline products. Matching bubbles unlocked the Sky High Mascara as a special power-up, showcasing its lifting effect in a fun, satisfying way. A final call-to-action invited players to discover the full Maybelline range.

TARGETING

Gen Z & Millennials, All genders

Geo: Canada

Drive awareness and engagement for L’Oréal’s new mascara while showcasing its bold, eye-catching effect in an entertaining and interactive way.

CONTEXT

L’Oréal Paris aimed to highlight its latest mascara innovation and connect with players through an engaging, value-driven ad experience that reflects the brand’s elegance and confidence.

OBJECTIVE

Drive awareness and engagement for L’Oréal’s new mascara while showcasing its bold, eye-catching effect in an entertaining and interactive way.

OUR SOLUTION

REWARDED VIDEO

We delivered a rewarded video experience seamlessly integrated into gameplay, appearing at moments of high engagement when players chose to watch an ad to unlock in-game rewards.

The video immersed players in the Parisian world of L’Oréal, showcasing the mascara’s “Catch Every Lash” effect through cinematic visuals and elegant transitions. By linking the brand to a moment of value and satisfaction, the format generated strong emotional connection and product recall.

TARGETING

Gen Z & Millennials, All genders

Geo: Canada

• Reinforce safety messages.

• Democratize access to information through digital platforms.

• Establish an emotional connection between the brand and the community.

CONTEXT

In 2024, Neoenergia launched educational initiatives to raise awareness about the safe use of electricity.

THE OBJECTIVE

• Reinforce safety messages

• Democratize access to information through digital platforms

• Establish an emotional connection between the brand and the community

IDEA & EXECUTION:

The solution was a browser-based, interactive game with friendly visuals and gamified storytelling. Players are placed at the center of short, everyday scenarios involving electricity, where they make decisions that teach safe practices practically and engagingly reinforcing Neoenergia’s core messages. At the end of the experience, users were driven to the website where they can learn free electrician courses, efficiency training, and environmental training.

Build positive awareness of their new Call of Duty Whopper meal.

CONTEXT

Burger King announced an excellent collaboration with Activision to celebrate Call of Duty: Modern Warfare II —a Whopper meal that includes a code for a Burger Town-themed skin for game characters, plus an hour of double experience points in game.

OBJECTIVE

Build positive awareness of their new Call of Duty Whopper meal.

OUR SOLUTION

STANDARD REWARDED VIDEO

Delivered a full-screen video ad in rewarded placements known to provide the most positive advertising experience to players. 

TARGETING

All ages, All genders

Geo: UAE —Oman

Generate engagement and consideration around the new movie.

CONTEXT

Universal Pictures is set to release the movie “Migration.”

OBJECTIVE

Generate engagement and consideration around the new movie.

OUR SOLUTION

INTERACTIVE VIDEO

Delivered a gamified video ad, using the trailer of the Migration movie, taking points of interest from the video and applying some actions on it with a success or missed alert.

TARGETING

All ages, all genders

Geo: Switzerland

Raise awareness & bring the public closer to migrant children, as part of UNICEF’s 'Unlock Their Potential' campaign.

A browser game featuring three migrant children, Pouya, Sama and Nora, as the lead characters in the game. The aim is to help them achieve their real-life dreams of becoming, respectively, a pilot, an author, and a doctor.

The game objective is to run as far as you can while avoiding obstacles and collecting items, allowing the characters to unlock skills that would unleash their potential to become their future selves.

The game also ran as a playable ad within Gameloft games network

Find out more about Gameloft for Brands Special Ops and Esports Service here.

To engage consumers on mobile platforms with Kellogg’s brand and its mascot, Toucan Sam.

We gamified the brand and its mascot to involve users, who played with Toucan Sam. Four mini-games and several gameplay options kept people engaged and prevented ad fatigue. The ad followed up on a previous campaign, and complemented TV and digital campaigns that ran concurrently. It boosted positive brand association and recognition of the mascot.

Find out more about Gameloft for Brands In Game Advertising Services here

Introduce and create engagement with an Indonesian audience around the new Disney movie, Coco. Reinvent and spice up Disney and Pixar's promotion/communication strategy.

Coco is about music: We decided to offer the audience a unique playable music experience!

The solution needed to involve interactive musical activation, since the movie is music-oriented: offering users the chance to become musicians and enter the world of Coco.

Coco's soundtrack was transformed into an interactive video ad format that involved following the rhythm of the music.

Find out more about Gameloft for Brands In Game Advertising Services here

PS Toothpaste wanted to educate kids and mothers about hidden sugar in everyday food as well as instil good brushing habits.

We developed two different education-centered gameplay approaches. 

Playable from a web browser, the users with the best scores on the leaderboard could win real-life prizes! We made the mini-game shoppable by integrating Lazada's online shopping solution for better results. 

Find out more about Gameloft for Brands In Game Advertising Services here

To attract a new audience of kids, teenagers, and families to LEGO City by demonstrating the fun and interactive features of the Fire and Sky Police sets.

We created a Lego City video story, an innovative ad format that engaged users by letting them choose a video’s narrative and ending. This novel approach had been explored in other areas of media, but was new to in-app advertising, and ours was a world first for mobile.

Find out more about Gameloft for Brands In Game Advertising Services here

To promote Fanta’s new 360° campaign "The Mouth"—a 3D-animated mouth—and position Fanta as a fun brand for teenagers.

We created a unique game, "A Saga dos Lanchos" ("Snack Saga"), in which a mouth jumps between platforms, devouring snacks and Fantas. The difference was in how players controlled the mouth: not by touch or direction, but by using their voices. The louder they shouted "Fanta," the higher the mouth jumped—a feature developed exclusively for the game.

Gameloft and Ogilvy partnered with brMalls to take the game offline, putting screens in shopping malls and encouraging hundreds of people to shout "Fanta" together. The Gameloft campaign was part of a 360° communications plan including TV and a dedicated website. 

Find out more about Gameloft for Brands In Game Advertising Services here