L’ORÉAL PARIS
The brief
Drive awareness and engagement for L’Oréal’s new mascara while showcasing its bold, eye-catching effect in an entertaining and interactive way.
Our Solution
CONTEXT
L’Oréal Paris aimed to highlight its latest mascara innovation and connect with players through an engaging, value-driven ad experience that reflects the brand’s elegance and confidence.
OBJECTIVE
Drive awareness and engagement for L’Oréal’s new mascara while showcasing its bold, eye-catching effect in an entertaining and interactive way.
OUR SOLUTION
REWARDED VIDEO
We delivered a rewarded video experience seamlessly integrated into gameplay, appearing at moments of high engagement when players chose to watch an ad to unlock in-game rewards.
The video immersed players in the Parisian world of L’Oréal, showcasing the mascara’s “Catch Every Lash” effect through cinematic visuals and elegant transitions. By linking the brand to a moment of value and satisfaction, the format generated strong emotional connection and product recall.
TARGETING
Gen Z & Millennials, All genders
Geo: Canada
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