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Our Audience

OUR AUDIENCE

We have made the world play since 2000

+ 210 Games - Covering all the most popular genres and all developed in house

 

200 Leading brand partners - Working with us worldwide including fortune 500 companies. Lego, Disney, Universal, Illumination Entertainment, Hasbro, Sega.

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Our Audience Banner Gameloft for Brands

WE ARE EXPERT ON BRAND CREATION, DEVELOPMENT, AND AMPLIFICATION

game icon Gameloft for Brands
Minion Rush

1 BILLION

Top 10 most downloaded mobile games of all time
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Asphalt Franchise

1 BILLION

Top 10 most downloaded mobile games of all time
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Modern Combat

1.7M

monthly downloads
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Dragon Mania Legends

+500k

monthly downloads

We gamify every screen & design gaming experience for brands within the most popular mobile games.

game icon Gameloft for Brands

Undivided Attention

Gaming is a skill-based, interactive entertainment that requires a player’s undivided attention.
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Full Engagement

Interactivity, replay value, rewards, and social features make gaming a highly engaging medium and part of a play’s daily routine.
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Optimal Environment

Unlike social media, gaming is a highly controlled environment that does not rely on user-generated content, and that can be enjoyed in full screen.

EVERYONE IS A GAMER

Statistic Image Gameloft for Brands

53% Men

Statistic Image Gameloft for Brands
Demographic
Statistic Image Gameloft for Brands

38 Years Old

Statistic Image Gameloft for Brands
Average Age

Sources: Gameloft proprietary data, LOOKER, January 2026

Share of gamers by generational groups

gamer-group-Alpha Gameloft for Brands
Alpha

94% play video games
6h average play time/week

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Gen Z

90% gamers 
7:20h average play time/week

gamer-group-Millennials Gameloft for Brands
Millennials

82% gamers 
6:50h average play time/week

gamer-group-Gen X Gameloft for Brands
Gen X

64% gamers 
5h average play time/week

gamer-group-Baby boomers Gameloft for Brands
Baby boomers

43% gamers
2:30h average play time/week

Sources: McKinsey ‘True Gen’ ; Newzoo GI Games & eSports

Gameloft audience is massive & active

1.3 Bn

Monthly Active users

27 min

average daily time spent in games

5 per day

average playing sessions

Our Gamer Personas

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Passionate Masters

Experts living & breathing games

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Social Challengers

Games as playground of interactions

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Experience Seekers

Looking for immersive experiences

INSIGHTS
PEOPLE EXPECT MEANINGFUL CONNECTIONS
WE LIVE IN A WORLD OF MASS QUANTITY & LOW QUALITY CONTENT
5.17B

people worldwide

use social media

5B

video views on 

YouTube daily

EMOTIONAL ENGAGEMENT DRIVES BRAND RECEPTIVITY
74%

of mobile gamers reported 

feeling emotionally involved while playing video games

46%

said they are more receptive to brands when experiencing positive emotions

GAMING IS THE MOST ENGAGING FORM OF CONTENT
92%

attention time 

vs 88% for YouTube pre-roll

64%

of mobile gamers find 

rewarded ads acceptable

80%

completed viewability rate 

vs 71.9% for traditional digital media

GAMERS ARE VALUABLE AND DIVERSE AUDIENCE
+13%

Brand Affinity 

vs Average Digital Media

+37%

Brand Recall 

vs Average Digital Media

+16%

Purchase Intention 

vs Average Digital Media

Sources: Hootsuite. (2025). Social media statistics for Marketers, Brands, and Businesses. https://blog.hootsuite.com/social-media-statistics/; Gameloft for Brands. (2025). In-Game Survey – “Emotions while playing.”; Gameloft for Brands. (2026). Whitepaper – “Emotion In-Gaming.”

STEP UP, CONTACT US!

Leverage gaming as your next-level engagement tool with Gameloft for brands.
Level up your brand awareness and engage with your audience in a safe environment!
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