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Marketing ROI in Gaming

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MARKETING ROI
IN GAMING
THE POSITIVE IMPACT OF GAMING FOR BRANDS
Gameloft for brands conducted a new study about The ROI in Gaming, incorporating Oracle Moat Measurement data. This study aims to identify a new key performance indicator, allowing brands to compare video games to existing media
Download the White PaperGame Report Banner Logo Gameloft for Brands
March 2023. Gameloft for brands
“The ROI in Gaming: The positive impact of Gaming for brands” @Copyrights 2023

About Gameloft for brands

OUR AUDIENCE

1.3 BILLION Gameloft for Brands

1.3 BILLION

Monthly active users
+210 GAMES Gameloft for Brands

+210 GAMES

available
27 MINUTES Gameloft for Brands

27 MINUTES

daily play time

GAMING, THE MOST ENGAGING TYPE OF CONTENT

With a crisis of engagement with classic ads, brands need to create meaningful connections with their audience to prosper.

87%<br/>OF MOBILE GAMERS Gameloft for Brands

87%
OF MOBILE GAMERS

felt joy, excitement, and satisfaction while playing
64%<br/>OF MOBILE GAMERS<br /> Gameloft for Brands

64%
OF MOBILE GAMERS

find rewarded ads acceptable
80%<br/>COMPLETED VIEWABILITY RATE Gameloft for Brands

80%
COMPLETED VIEWABILITY RATE

(vs. 71.9% for traditional digital media)
92%<br/>ATTENTION RATE<br /> Gameloft for Brands

92%
ATTENTION RATE

(vs. 88% for YouTube pre-roll; vs. 9.5% for web video in-read)
1.9x<br/>ENGAGEMENT RATE<br /> Gameloft for Brands

1.9x
ENGAGEMENT RATE

for in-game ads vs. traditional digital media

Source: Gameloft for Brands. (2025). In-Game Survey – “Emotions while playing.; Integral Ad Science × Gameloft for Brands. (S1 2025). Data Study; Mediamento × Gameloft for Brands. (August 2025). “The Attention In-Gaming” – Measure Interactive Video; Oracle Moat. (Q3 2022). Average Gameloft Display & Video In-App vs. Mobile Display Universal Touch, Desktop Display Universal Interaction, Desktop-Mobile Video Reach Complete Rate Performance (Global).
 

OUR SERVICES

Our expertise spans gamification, esports, AR, native advertising, playable ad units, video & rich media all aiming to translate brand and company objectives into interactive & engaging campaigns.

COMBO!
MEDIA NETWORK

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We offer the largest premium in-game advertising network in the most popular games from the greatest publishers.

INTERACTIVE
CONTENT

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Our team of +200 talented designers & developers craft innovative tailor-made branded games and gamified content.

SPECIAL
OPS

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We create impactful and engaging experiences embedded into a premium gaming ecosystem.

COMBO! THE GAMING MEDIA NETWORK

THE LARGEST PREMIUM IN-GAME AD NETWORK

1.3 Bn

Monthly Active Users

+190

Games Porfolio

+4.5

Games Average Ranking

FROM THE BEST PUBLISHERS

https://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_Gameloft.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_Outfit7.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_Rovio.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_Wooga.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_FreshPlanet.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_TheOtherGuys.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_WildLife.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_Amanotes.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_Zynga.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_Scopely.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/bottom/Logo_Miniclip.png Gameloft for Brands

WITH THE MOST POPULAR FRANCHISES

https://forbrands.assets.gameloft.com/assets/media-network/stats/mid/Logo_AngryBirds.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/Logo_TennisClash.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/Logo_TalkingTom.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/Logo_JunesJourney.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/Logo_MinionRush.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/stats/mid/Logo_AsphaltLegends.png Gameloft for Brands

A SAFE ENVIRONMENT FOR BRANDS & PLAYERS

https://forbrands.assets.gameloft.com/assets/media-network/industry/Logo_IAB.png Gameloft for Brandshttps://forbrands.assets.gameloft.com/assets/media-network/industry/Logo_IAS.png Gameloft for Brands

IAS compliant

IAB gold standard in 2018

87.9%

Valid & Viewable % for Display Mobile in-app (vs 67.9% industry benchmark)

93.3%

Valid & Viewable % for Video Mobile in-app (vs 67.9% industry benchmark)

Marketing ROI in Gaming Study
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