REINFORCING SAFETY MESSAGES THROUGH A GAME
The brief
• Reinforce safety messages.
• Democratize access to information through digital platforms.
• Establish an emotional connection between the brand and the community.
Our Solution
CONTEXT
In 2024, Neoenergia launched educational initiatives to raise awareness about the safe use of electricity.
THE OBJECTIVE
• Reinforce safety messages
• Democratize access to information through digital platforms
• Establish an emotional connection between the brand and the community
IDEA & EXECUTION:
The solution was a browser-based, interactive game with friendly visuals and gamified storytelling. Players are placed at the center of short, everyday scenarios involving electricity, where they make decisions that teach safe practices practically and engagingly reinforcing Neoenergia’s core messages. At the end of the experience, users were driven to the website where they can learn free electrician courses, efficiency training, and environmental training.
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