MIGRATION

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MIGRATION
Client: Universal Pictures "Migration"
Location: Switzerland

The brief

Generate engagement and consideration around the new movie.

Our Solution

CONTEXT

Universal Pictures is set to release the movie “Migration.”

OBJECTIVE

Generate engagement and consideration around the new movie.

OUR SOLUTION

INTERACTIVE VIDEO

Delivered a gamified video ad, using the trailer of the Migration movie, taking points of interest from the video and applying some actions on it with a success or missed alert.

TARGETING

All ages, all genders

Geo: Switzerland

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45%
Viewability
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46%
ER
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61.6%
CEIR
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1.4%
CTR
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PLAY GAME