BURGER KING
The brief
Build positive awareness of their new Call of Duty Whopper meal.
Our Solution
CONTEXT
Burger King announced an excellent collaboration with Activision to celebrate Call of Duty: Modern Warfare II —a Whopper meal that includes a code for a Burger Town-themed skin for game characters, plus an hour of double experience points in game.
OBJECTIVE
Build positive awareness of their new Call of Duty Whopper meal.
OUR SOLUTION
STANDARD REWARDED VIDEO
Delivered a full-screen video ad in rewarded placements known to provide the most positive advertising experience to players.
TARGETING
All ages, All genders
Geo: UAE —Oman
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