THE INSTITUTIONAL MISSION

CONTEXT

Caisse des Dépôts transforms people’s regulated savings into meaningful investments.

THE PROBLEM:

The institution is everywhere, funding widespread impact across the country, often invisible to young people.

CHALLENGE:

How can we make the missions of public interest institutions more visible and engaging?

IDEA & EXECUTION:

Invite French people to a gamified experience that illustrates the missions of the CDC. Choose among three journeys to learn more about Social-Housing, Vocational Training, and Climate and Biodiversity.