LEGO CITY USA THINK FAST CHALLENGE

CONTEXT

LEGO CITY is one of LEGO’s core product lines where young kids are empowered with a strong message “Your City, No Limits”. In 2025, Lego City partnered ​with Gameloft to help launch 7 new characters & vehicles..

INSIGHT

Boys between 6-8 are “imagineers”, they love construction & fast snackable games.

OBJECTIVE

• Create product awareness

• Drive product consideration

IDEA & EXECUTION:

Choose among different heroes & vehicles to see the newest sets and dive into the challenge to be the fastest hero ​of the city! Race in thrilling mode. Finish the game and get a rewarded links to learn more. Launched in Gameloft’s Combo! Family, the interactive ads platform that's kid-safe.