ELECTRIC RACE
The brief
How can we establish Hyundai as a leader in eletrification and innovation, drive meaningful interaction, and shift the brand perception to an exciting EV maker?
Our Solution
CONTEXT
At the forefront of the EV shift are the younger generations, with a strong preference for sustainable, innovative brands that resonate with their modern values. 50% of young people say they want an EV as their next car (BBC, 2025).
OBJECTIVE
Establish Hyundai as a leader in electrification and innovation, drive meaningful interaction and shift the brand perception to an exciting EV maker.
OUR SOLUTION
Hyundai x Asphalt Legends Unite: Electric Race
A time-limited virtual race that invites gamers to compete for a chance to win a trip to South Korea and experience the cars on a real track. With three rounds, players are tested for the best time on a live-ranking system.
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