MAYBELLINE NEW YORK
The brief
Drive engagement and consideration for Maybelline’s product range — especially the Sky High Mascara — through a fun, interactive, and gamified brand experience.
Our Solution
CONTEXT
Maybelline New York, the iconic L’Oréal makeup brand, wanted to boost awareness and engagement around its hero products while reinforcing its young, dynamic, and inclusive brand image among digital-savvy audiences.
OBJECTIVE
Drive engagement and consideration for Maybelline’s product range — especially the Sky High Mascara — through a fun, interactive, and gamified brand experience.
OUR SOLUTION
PLAYABLE AD
We created a casual puzzle-style playable ad where players popped colorful “beauty bubbles” to reveal Maybelline products. Matching bubbles unlocked the Sky High Mascara as a special power-up, showcasing its lifting effect in a fun, satisfying way. A final call-to-action invited players to discover the full Maybelline range.
TARGETING
Gen Z & Millennials, All genders
Geo: Canada
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