Gameloft for brands and PEUGEOT unveil “PEUGEOT POLYGON CITY”: an interactive journey into PEUGEOT’s latest innovations hosted on Fortnite
Gameloft for brands, the team specialized in creating advertising solutions for brands in the gaming space, is proud to introduce its first brand activation in Fortnite in partnership with PEUGEOT. The collaboration introduces PEUGEOT POLYGON CITY, a dedicated island where players discover and personalize the cutting-edge PEUGEOT POLYGON CONCEPT.
Developed in close partnership between PEUGEOT Design Studio’s and Gameloft for brands creative teams, PEUGEOT POLYGON CITY redefines how brands connect with audiences through gaming. This experience celebrates the public introduction of a new automotive concept through an interactive journey, showcasing PEUGEOT’s commitment to innovation, design, and digital creativity in one of the most engaging entertainment environments today.
A world powered by creativity, driven by innovation, and made for play.
Within PEUGEOT POLYGON CITY, players can explore a futuristic landscape inspired by the Hypersquare, PEUGEOT’s groundbreaking steer-by-wire technology. Viewed from above, the island is shaped like the Hypersquare itself, immersing players from the outset.
Players are invited to explore the city through a series of challenges that let them earn tokens and personalize their PEUGEOT POLYGON CONCEPT. Each choice transforms the environment in real time, merging creativity, technology and play to deliver a tailored and immersive experience that captures PEUGEOT’s vision of future driving pleasure.
A double-win approach.
This collaboration marks a new milestone for Gameloft for brands, that also operates COMBO!, an extended in-game advertising network. “PEUGEOT POLYGON CITY fulfills not only the mission to “translate” interactively PEUGEOT’s core values on one of today’s biggest entertainment platform, but also to create hype and engage with the younger generations. It’s one of the most meaningful projects we have worked on so far with brands” says Jean-Baptiste Godinot – Gameloft for brands EVP. “We couldn’t think of a better inaugural project to add Fortnite as a new playground for our brand partners” he adds.
Phil York – PEUGEOT Global Marketing and Communication Director, said: “We’re thrilled to be partnering with Gameloft bringing the PEUGEOT POLYGON CONCEPT to life in this exciting and exclusive preview. By entering the Fortnite universe, we’re not just showcasing a concept car. We’re inviting fans and gamers to experience our vision of the Design future and the multitude of configurations available with PEUGEOT POLYGON CONCEPT. A single vehicle with multiple sides. It’s a way to connect with new audiences, redefining automotive innovation through digital exploration.”
Discover the experience
Players can explore PEUGEOT Polygon City in Fortnite by entering the island code 4592-5340-1652 through the Discover tab.
The PEUGEOT Polygon Concept will be officially revealed on November 12th via PEUGEOT’s YouTube channel.
Trailer: https://youtu.be/egYkwbKCCXA
*PEUGEOT POLYGON CITY is an independently created Fortnite island and is not sponsored, endorsed, or administered by Epic Games, Inc. PEUGEOT Polygon City Island, is available to play on select consoles only.
