Objective
Showcase a new beauty innovation through an in-game rewarded video experience.
Execution
In-game video ads appeared at high-engagement moments, when players voluntarily watched a rewarded placement to unlock boosters in a puzzle game. The creative highlighted the product’s “Catch Every Lash” effect through Paris-inspired visuals.
Results
- 98.67%Engagement Rate
- 38.5%CEER (Complete Engagement on Engagement Rate)
- 38%CEIR (Complete Engagement on Impression Rate)
