(Report) Football World Cup 2026: Where Mobile Gamers and Brands Play to Win
The Football World Cup 2026 is more than just a tournament—it's a worldwide celebration of passion and unity. Mobile gamers are driving a fresh era of fan engagement, seamlessly blending digital and real-world experiences.
Our latest Football World Cup 2026 Report, based on an in-game survey conducted within Gameloft games, uncovers how football fans and mobile gamers plan to follow the action, interact with content, and spend during this landmark event—and what it all means for brands ready to seize the moment.
Key takeaways include:
- Nearly 8 in 10 mobile gamers plan to follow the tournament closely.
- Gamers combine TV, mobile streaming, and social media for a hybrid viewing experience.
- Over 80% will watch at home, making living rooms social hubs.
- Interactive and reward-based brand activations drive higher engagement and recall.
- 58% of mobile gamers want World Cup-themed in-game content such as exclusive skins, challenges, and rewards.
Why it matters for brands
The Football World Cup 2026 will ignite unmatched excitement and attention across digital and real-world channels. For brands, this is a once-in-four-years opportunity to engage audiences through multi-platform, interactive campaigns that connect with fans when emotions and engagement are at their peak.
Enter COMBO!
With COMBO! The Gaming Media Network, Gameloft for brands, helps marketers turn insights into impactful, immersive campaigns that:
- Reach gamers when they’re most passionate and connected.
- Deliver authentic, reward-driven experiences.
- Transform engagement into measurable brand results.
Take your campaign to the next level—download the Football World Cup 2026 Report.
