Why Mobile Gamers Are Football’s Most Connected Fans
Our latest Football World Cup 2026 Report reveals that mobile gamers are among the most passionate and connected fans gearing up for the world’s biggest sporting event. Nearly 8 in 10 mobile players (84.5%) plan to follow the tournament closely, showing how deeply football resonates within the gaming community.
This audience will experience the World Cup across every screen—TV remains central (41%), but streaming, mobile, and social platforms now define how fans watch, share, and celebrate. For 82.7% of mobile gamers, home is the heart of fandom, where matches become social moments shared with family and friends.
The excitement extends beyond the pitch. 44% expect to spend more on food and beverages, 23% on sportswear and fan merchandise, and 11% on tech and gadgets—turning every match into a moment of opportunity for brands. Sponsorships matter too: 84.4% of mobile gamers appreciate brands that support FIFA World Cup events, especially in categories like sportswear, beverages, and tech.
Mobile players also crave interactive experiences—57.9% want World Cup-themed content inside their favorite games, from football-inspired challenges to exclusive rewards. Their desire for immersive engagement highlights the convergence of gaming and sports into a single, dynamic ecosystem of participation.
As our report highlights, the Football World Cup 2026 represents more than a tournament—it’s a global stage for brands to connect authentically with passionate, digitally engaged fans. With COMBO! our Gaming Media Network, we help marketers turn this momentum into measurable impact through interactive, multi-platform campaigns that reach audiences where passion meets play.
Ready to turn football passion into brand impact? Contact us to explore how Gameloft for brands can help you connect with the world’s most engaged fans.
