Mobile Gaming Remains the Ultimate Playground for Brands in 2025
The Newzoo 2025 Global Games Market Report confirms it once again: mobile gaming leads the industry. The global games market is expected to reach US$188.8 billion this year, with mobile gaming accounting for approximately US$103 billion — around 55% of total revenues.
Out of 3.6 billion players worldwide, about 83% play on mobile, compared to 26% on PC and 18% on console. That makes mobile the most accessible, diverse, and engaging platform for brands — always in hand, always on, and deeply integrated into people’s daily lives.
Mobile’s strength lies not only in scale but in engagement. It’s a platform people carry everywhere, making it ideal for immersive branded experiences that blend seamlessly into play. From rewarded ads and mini-games to branded storylines and in-app activations, mobile allows advertisers to connect with players in meaningful, non-intrusive ways.
Newzoo also highlights growing momentum in emerging markets, with rising mobile adoption and spending fueling new growth opportunities for global campaigns. For marketers, it’s a clear signal: mobile is no longer just another channel — it’s where culture, creativity, and technology meet.
Discover how Gameloft for brands can bring your message to life — and turn gaming moments into meaningful brand experiences.
Source: Newzoo, Global Games Market Report 2025
