Level Up Your Brand: Connect with the NFL’s Mobile Gamer Fans
Mobile gamers aren’t just playing—they’re shaping the future of sports fandom. Their passion for competition, connection, and community transforms how people experience the NFL, creating unique opportunities for brands to engage with highly digital, socially connected audiences.
In the U.S., mobile gamers are at the forefront of this shift. Nearly half (45.2%) are interested in watching sports, while 36.7% actively play them. This combination of participation and passionate viewership makes them an exceptionally dynamic audience—competitive, social, and eager for experiences that seamlessly merge gaming and fandom.
American football stands out as their top passion. A remarkable 72.7% of U.S. mobile gamers follow the NFL, making it the league that captures their attention most. Their engagement goes far beyond game day—they see the sport as part of their identity, a way to connect with friends, and a source of shared moments across screens. They consume content everywhere: 44.6% watch live games on TV, 35.5% stream online, and 39.9% follow highlights, stats, or news updates.
For brands, this is a goldmine. Mobile gamers respond best to interactive, reward-driven campaigns that invite participation rather than passive consumption. They value experiences that are social, personalized, and seamlessly integrated into the games they love. Whether it’s branded mini-games, in-game events, or exclusive rewards, the potential to engage fans where they already are is massive.
At Gameloft for brands, we help marketers harness this enthusiasm. By designing in-game experiences that unite players, fans, and brands at the heart of NFL culture, we turn engagement into emotion—and every interaction into an opportunity to play, cheer, and connect.
Ready to put your brand in the game with the NFL’s next generation of mobile fans? Discover how Gameloft for brands can help you level up your marketing playbook.
Source: GWI USA 2025. Data collected from FY2024 and Q1 & Q2 2025.
