(Report) Holiday Discount Season 2025: Why Mobile Gaming Is the Place to Be for Brands
The Holiday Season isn’t just the year’s biggest shopping event — it’s also when mobile gaming becomes a true family tradition. As Black Friday, Christmas, and year-end celebrations take center stage, shopping and gaming habits shift in ways brands can’t afford to miss.
Our new Holiday Discount Season Report 2025 explores how gamers and their families plan purchases, increase playtime, and engage with advertising during this pivotal period.
Key takeaways include:
- Holiday shopping is at the core of gamers’ seasonal priorities.
- Gaming activity significantly increases during the festive period.
- Players are more receptive to festive, reward-based ad formats.
- In-game advertising has a direct impact on both brand recall and purchase intent.
Why it matters for brands
The year-end period is a unique window when attention, receptivity, and spending all peak. In-game advertising — especially rewarded ads — provides brands with the opportunity to connect in meaningful, positive ways, creating memorable experiences that extend beyond visibility to drive real results.
Enter COMBO!
With COMBO! The Gaming Media Network, we help marketers turn insights into festive, interactive, and rewarding campaigns that:
- Capture attention when gamers are most engaged.
- Add value to the gaming experience.
- Turn engagement into measurable brand impact.
Download the full report to discover how you can maximize your brand’s impact this Holiday Discount Season.
