Unlocking Gamer Engagement: Why the Holidays Are the Ultimate Opportunity for Brands

The holidays mean gift lists, family dinners, and—most importantly—more time to play. Our latest in-game surveys with players across 10+ countries reveal that the festive season completely reshapes both shopping and gaming behaviors.

Nearly half of our gamers spend more time playing during the holidays, making mobile games the ideal place for brands to connect with highly engaged and receptive audiences.

It’s not just about fun—56% of our gamers plan to buy gifts, and 63% organize their holiday budgets around seasonal deals and promotions.

Top purchase categories include technology and electronics, fashion and accessories, and gaming (consoles, accessories, and in-game purchases). Our gamers don’t just play—they shop with a digital-first, family-focused mindset during the holidays.

Where are these consumers right now? In their games.

Even better: 68% of our gamers feel positive about holiday-themed ads, and nearly 8 out of 10 are more receptive to rewarded ad formats.

COMBO!, our Gaming Media Network, lets marketers seize this seasonal window with immersive, contextual, and festive campaigns that enhance—not interrupt—the player experience.

Instead of invading playtime, brands can deliver value within the player’s universe: discounts, perks, exclusive content, or simply a touch of holiday cheer.

​For brands looking to connect with families and gamers during the most receptive time of the year, the opportunity is now. 

Discover how COMBO! can elevate your seasonal strategy.