(Report) Food & Beverages: Exploring Everyday Consumption in Gaming Moments
Mobile gaming is no longer just entertainment—it’s a daily habit deeply connected to how people snack, drink, and unwind. Moments of play are increasingly moments of consumption, creating a powerful space where food and beverage brands can connect with audiences in a relaxed and receptive mindset.
Our latest Food & Beverages Report, based on an in-game survey conducted within Gameloft games across 14 countries, explores how players combine gaming with everyday consumption, how they perceive food & beverage brands in-game, and what drives real engagement and product trial in these moments.
Key takeaways include:
- 64% of mobile gamers eat or drink while playing, making gaming a natural snacking occasion.
- Indulgent snacks remain popular, but healthier options are gaining traction, reflecting growing wellness awareness.
- 90% of players express neutral or positive sentiment toward brands in mobile games.
- Authentic, non-intrusive integrations significantly improve brand credibility and engagement.
- Players are highly open to discovering new products through gaming.
- Rewards, discounts, and value-driven mechanics are the top drivers of engagement and trial.
Why it matters for brands:
Mobile gaming creates a unique environment where attention, relaxation, and consumption converge. For food and beverage brands, this represents a high-impact opportunity to reach consumers at key moments of influence; when they are open to discovering, considering, and trying new products.
With COMBO!, our Gaming Media Network, marketers can activate these insights through multi-format, high-impact gaming solutions that:
- Connect with players in context, during real-life consumption occasions.
- Integrate brands naturally into gameplay without disrupting the experience.
- Leverage rewards and incentives to spark engagement and encourage action.
Turn gaming moments into consumption opportunities—download the Food & Beverages Report.
