Gen Alpha and Family Gamers Audience 2025 (Report)
Unlocking new insights into how Gen Alpha and their families engage with mobile gaming — and with brands.
Gameloft for brands, the advertising division of Gameloft, is proud to present the Gen Alpha and Family Gamers Audience Report 2025. This comprehensive report dives deep into the gaming habits, media preferences, and brand engagement potential of today’s digital families . This report is part of the COMBO! Kids initiative, our dedicated solution for delivering safe, fun, and effective in-game advertising experiences tailored specifically to children and families.
Based on a global in-game survey conducted in 12 countries and exclusive panel data, the report reveals how mobile gaming has evolved into a dynamic digital playground where both parents and children connect and where brands can engage meaningfully without disrupting the user experience.
The report highlights that 93% of children play regularly on mobile devices, making smartphones the primary entertainment platform for the youngest gamers. Additionally, 92% of parents are open to purchasing educational or electronic toys after seeing them advertised within mobile games.
For more insights on the genres children prefer, the most effective ad formats, and how to design campaigns that resonate with both kids and their families, download the full report here.
