Unlocking the 2025 Gaming Audience

Gaming audiences are evolving fast. According to Anzu’s 2025 report, nearly half of all gamers are female, and mobile dominates, reaching over 80% of players globally. Players are also more diverse in age, household type, and play style than ever before, breaking the old “young male gamer” stereotype.

Understanding why, where, and how gamers play is key for brands. Data-driven personas reveal that casual, puzzle, and building game players respond best to interactive, non-intrusive experiences, while action and story-driven players engage more with immersive content.

Brands can leverage these insights through in-game ads, playable units, and branded experiences that align with gameplay, turning engagement into meaningful brand moments. With the right targeting, creative, and measurement, gaming becomes a mainstream playground where culture, creativity, and technology converge.

Discover how Gameloft for brands can bring your campaigns to life. Contact us today to start turning gaming moments into meaningful brand experiences.

Source: Anzu, From Data to Personas: The 2025 Guide to Gaming Audiences