The Gathering 2025 – Creativity, AI, and the Future of Brand Storytelling
What an inspiring experience at The Gathering 2025 in Banff! This Canadian brand festival brought together creatives, innovators, and industry leaders to explore how ideas and technology are redefining the way we connect with audiences.
On Wednesday, October 22, Casey Campbell, our Managing Director for North America, took the stage for the panel: “The Future of Creativity: AI & The Human Imagination.”
The discussion explored how AI can serve as a true creative partner, unlocking new ways for brands to engage with their audiences. From in-game advertising to AI-enhanced storytelling, intelligent systems and innovative formats are transforming creative workflows and strengthening cultural connections.
As Casey highlighted during the panel:
"The Gathering was an opportunity to connect with thought leaders from top brands and agencies in a truly collaborative setting. We explored what’s next in creativity, audience connection, and engagement. We’re bringing back fresh insights to help us position the value of leaned-in gaming audiences and positive gaming experiences for meaningful brand connections."
This perspective aligns perfectly with our vision at Gameloft for brands, where we believe that in-game advertising can enrich the player experience and deliver real value to brands—when done thoughtfully, non-intrusively, and intelligently.
A huge thank you to everyone who joined the conversation and shared their excitement for a more collaborative, tech-driven creative future!
Ready to elevate your brand and sustain the conversation? Contact us today and discover how in-game advertising and AI-powered creativity can take your campaigns to the next level!
