Esports: The Fast Track to Connecting Brands and Players
Entertainment is shifting gears, and esports are no longer just a cultural phenomenon—they’ve become one of the most powerful ways for brands to make a real impact. It’s not just about placing a logo on a screen; it’s about being part of the action, in the moments when players’ excitement and attention are at their peak.
With COMBO! Core and Asphalt Legends Unite, the world’s #1 arcade racing franchise, brands can accelerate into the world of mobile esports and engage millions of passionate players right where they’re most immersed: in the game.
Why Esports Matter for Brands
Traditional advertising reaches audiences, but esports engage them. Through in-game integrations, natural product placements, and immersive activations, brands create authentic connections with players. The numbers speak for themselves: with over 17 million monthly active users and metrics audited to IAB & IAS standards, sponsors can trust in a transparent, scalable, and measurable ecosystem.
The Mobile Esports Opportunity
Asphalt Legends Unite competitions attract a global audience of 611 million esports viewers, with 65% of players being Gen Z and Millennials, and over 360 million hours of mobile esports watch time. Additionally, 70% of players prefer esports sponsorships over traditional advertising, making this a unique opportunity to capture the attention of young, digitally native, and passionate audiences.
Esports activations outperform traditional benchmarks, with 100% viewability, 18% engagement, and over 49% increase in brand awareness, proving that when a brand is part of the action, players don’t just see it—they connect with it.
Be Part of the Action
If you want your brand to become part of the esports world and engage millions of passionate players, download our exclusive one-pager with all the key insights. Discover how to integrate your brand naturally and effectively within Asphalt Legends Unite and COMBO! Core.
Download it now and contact us to learn more about how to become a sponsor of the world’s largest mobile arcade racing esports competition.
