Holiday Power Play: How Rewarded Ads Turn Gamers into Brand Champions
Our latest Holiday Discount Season Report 2025 reveals that in-game advertising not only works—it forges genuine emotional connections.
Drawing from one of our latest in-game player surveys, the report reveals how brands can harness the holiday spirit to create more human, relevant, and impactful connections with gamers.
During the holidays, players tend to gravitate toward experiences that reward their time and align with the festive atmosphere. It’s no surprise: 61% of our gamers are more likely to remember brands featured in rewarded ads this season, and over 57% are more likely to buy from those brands.
Rewarded video ads are the digital equivalent of a holiday gift: players receive valuable bonuses, energy, skins, or discounts, while brands benefit from greater affinity, recall, and conversion.
But not every ad achieves this. Only those that respect gameplay, deliver real value, and fit naturally within the festive context create a positive impact.
That’s where COMBO!, Gameloft for brands’ Gaming Media Network, stands out. With multiplatform reach and seamless native integration, COMBO! helps brands bring holiday magic into the game—without breaking immersion.
Connect your brand with millions of gamers through meaningful, rewarded in-game experiences.
