Interactive Ads: Turn Your Campaign Into a Memorable Experience
In today’s attention economy, where countless brands and platforms compete for a limited amount of user attention, capturing the player’s focus for more than a few seconds is a significant challenge. That’s where Interactive Ads come in. These formats go far beyond passive viewing. They invite players to take part, make choices, and engage directly with your message.
At Gameloft for brands, we believe advertising should enhance, not interrupt, the gaming experience. That’s why we’ve designed a range of interactive formats within our Global Media Network COMBO!, built to transform your campaign into a dynamic and immersive moment.
Why Choose Interactive Ads?
Interactive Ads empower brands to create genuine connections with players by transforming ads into moments of play and joy.
With outstanding results like:
- +12% brand awareness uplift
- 95% video completion rate
- 1.6% average click-through rate
- 32+ seconds of qualified attention
Engagement occurs when users participate.
Interactive Formats Available in COMBO!
Here’s a breakdown of the six interactive formats you can activate today:
1. Interactive Video Story
Choose-your-own-adventure format.
Allow players to make decisions that impact the story. This format is perfect for showcasing multiple product lines or delivering personalized storytelling.
Best for: entertainment, product discovery, immersive branding
Test it here.
2. QTE Video (Quick-Time Event)
Gameplay mechanics inside the video.
Players interact with the video by tapping or reacting at key moments — just like in a real game. This makes your ad feel like part of the gameplay itself.
Best for: gamified branding, fast engagement, brand recall
Watch it here.
3. Video Switch
Let users choose what to watch.
Two videos appear side by side, and the users pick the one they want. A powerful way to highlight contrasts, styles, or parallel stories.
Best for: dual messaging, A/B storytelling, product comparisons
Test it here.
4. Expandable Overlay
Interactive layer over video.
Combines video with an HTML5-rich media overlay (e.g., carousel, slider, call-to-action). The video pauses when activated, letting users explore deeper.
Best for: retail, luxury, FMCG, high-involvement products
Test it here.
5. Celebrity Call & Message
A personal (and surprising) touch.
Simulates a call or video message from a celebrity or character. Great for IP-based campaigns and adding emotional connection.
Best for: movies, influencers, pop culture brands
Test it here.
6. Motion Interstitial
Animated ad inspired by the game universe
Short animation that bridges gameplay and branded content, without interrupting the experience.
Best for: visual storytelling, brand awareness, seamless transitions
Test it here.
Make Your Brand Part of the Game
Interactive Ads are not just about clicks. They’re about experiences players want to be part of. The kind that leaves a lasting impression and elevates your message from ad to memory.
Let’s activate your next campaign together.
