Playable Ads: When Advertising Becomes a Fun Game
In a world where grabbing attention is a superpower, playable ads are the most engaging and fun way to connect with audiences. The secret sauce? Ads you can play.
What are playable ads?
Also known as mini games, playable ads are 30-second interactive ad experiences where users don’t just watch an ad - they play. It’s a fully immersive format where the brand becomes part of a fun and engaging gameplay moment. The user becomes the main character of the story.
Why do they work so well?
- Next-level engagement
People love to play! This format reaches an impressive 70.7% engagement rate, boosting brand awareness in a way that sticks.
- A positive experience = better brand perception
Because they’re enjoyable and interactive, playable ads help build positive emotional connections with the brand.
- Meaningful data at every tap
The interactive nature of playable ads allows brands to collect valuable insights on how users engage with the experience, helping shape smarter advertising strategies.
What types of playable ads are available with COMBO!?
Gameloft for brands offers three levels of customization to fit any brand’s needs:
- Reskin
A pre-set mini-game, branded with your look & feel.
⏱️ Production time: 1 week
Source: Coop in-game campaign. Author: Gameloft for brands.
Fast Play
A ready-to-use mechanic with some customization options.
⏱️ Production time: 3 weeks
Source: Beetlejuice, in-game campaign. Author: Gameloft for brands.
- Custom Play
A unique game concept tailored from the ground up for your brand.
⏱️ Production time: 4–6 weeks
Source: Danonino in-game campaign. Author: Gameloft for brands.
Powered by COMBO! The Gaming Media Network
Available through COMBO!, our Gaming Media Network, playable ads deliver strong engagement while respecting the player experience. At Gameloft for brands, we believe advertising should add value to gameplay, not interrupt it.
Ready to join the game? Discover more at gameloft.com/for-brands
