SEG3 London: Full Session Now Available
Why Smart Brands Are Tapping Into the Gaming World
It’s been an exciting season for Gameloft for brands, and one of the highlights was our participation at SEG3 in London, where Jean-Baptiste Godinot, EVP at Gameloft for brands, took the stage alongside Abhishek Sen, CEO and Co-founder of NumberEight, to explore the transformative power of gaming as a brand communication channel.
From Pixels to People: Gameloft & NumberEight on Future-Proofing Gaming for Brands
During this session, Jean-Baptiste and Abhishek discussed how gaming has evolved far beyond entertainment to become a high-impact, measurable, and brand-safe media space — perfectly positioned for the future of digital marketing.
Together, they shared how brands can harness this environment to build authentic, lasting connections using advanced contextual technologies and a privacy-first approach that enhances the player experience without ever disrupting it.
“Gaming isn’t a passing trend. It’s now a key pillar in modern omnichannel strategies. Brands that invest in this space tap into unique levels of attention — at emotionally powerful moments in players’ lives,” said Jean-Baptiste Godinot, EVP of Gameloft for brands.
Couldn't make it? No worries — you can now watch the full session here.
