Rewarded Ads: The Format Players Trust and Remember
Among the many ways to connect with gamers, one format consistently stands out: rewarded ads. Unlike traditional advertisements that risk breaking immersion, rewarded ads work as part of a value exchange, offering players something in return for their attention. According to an in-game survey conducted by Gameloft for Brands in July 2025, players not only tolerate them but also appreciate them.
The numbers are clear. Sixty-four per cent of players said they find rewarded ads acceptable, and 75% reported feeling neutral to positive while watching them. Instead of interrupting, these ads integrate into the flow of play, becoming a trusted entry point for brands. This makes them a unique advertising tool: one that enhances the experience while still delivering brand impact.
But the power of rewarded ads goes beyond receptivity. They directly influence brand preference and purchase intent. Fifty-nine per cent of players said they liked or loved brands that offered them rewards, while 69% were open to engaging with those brands. Most importantly, 67% reported that rewarded ads in fun gaming moments made them more likely to make a purchase. These findings demonstrate that rewarded ads not only drive awareness but also translate engagement into measurable business outcomes.
What makes them especially effective is the timing. Rewarded ads appear when players are already engaged in a positive and entertaining experience. By connecting in those moments, brands tap into heightened emotions and create stronger associations. Rather than being a distraction, the brand becomes part of the player’s progress, helping them unlock new levels, bonuses, or exclusive content.
For marketers, this represents a shift in how advertising can be effective within games. Rewarded ads are not just a format; they are a bridge between gameplay and brand storytelling, offering value that players recognise and appreciate. In a digital landscape where audiences demand relevance and authenticity, rewarded ads stand out as one of the most impactful tools available.
With COMBO!, turn positive gaming moments into lasting brand connections.
