The Video Game Industry in Latin America: A Growing Opportunity for Brands
Latin America is rapidly becoming one of the most dynamic regions in the global video game industry. Driven by a mobile-first culture, a growing player base, and strong daily engagement, gaming is now a core part of everyday entertainment. For brands, this opens the door to interactive, immersive, and brand-safe connections with consumers.
Mobile dominates gaming in LATAM, with 47% of daily players using smartphones, well ahead of consoles and PCs. This behavior makes mobile games ideal for playable ads, rewarded video, and engaging, non-intrusive in-game brand experiences.
The audience is diverse and mainstream, spanning multiple generations and genders. The most significant segments are aged 20–39, followed by 30–49, with female gamers playing an important role, especially in markets like Mexico.
In 2024, gaming revenues were led by Brazil (USD 2.47B) and Mexico (USD 1.71B), followed by Argentina, Colombia, and Chile, each generating over USD 500M. Together, these markets form the backbone of the LATAM gaming ecosystem, while countries like Peru and Ecuador continue to accelerate growth.
For brands, gaming in Latin America is no longer emerging—it’s strategic. With scale, frequency, and attention built in, gaming offers a powerful channel to drive impact and relevance.
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Source: Statista Advertising & Media Insights, 2025.
