Gameloft for brands at Brand100 Latam 2025: Innovation, Insights, and Interactive Experiences in Rio de Janeiro
Following our recent participation in Brand100 Mexico, our LATAM team, Jean Saltarin, José María Cerrillo Jara, Luana Maggion, and Pietro Garutti, attended Brand100 Latam 2025 in Brazil from November 10 to 13, the exclusive gathering that brings together advertisers, agencies, and media leaders from across Latin America. This consecutive presence in both markets underscores our commitment to supporting brands at key strategic forums in the region.
During the event, we held in-depth conversations with marketing specialists and brand leaders about how in-game advertising is transforming the way brands drive impact and build authentic engagement. In a landscape where attention is increasingly fragmented and traditional approaches no longer meet expectations, gaming emerges as an environment that can deliver a meaningful, safe, and sustained brand presence.
True to our DNA, we added our signature touch of interactivity and fun to every meeting and presentation: experiences designed to showcase how brands can integrate naturally into games, preserving player immersion while adding real value.
Insights from Our Team
“Brand100 Latam confirmed that brands need to rethink their presence in a landscape where audiences are changing faster than ever. Gaming has become one of the few spaces where attention is real and sustained.” — Luana Maggion, Sr. B2B Marketing Manager - North America, Gameloft for brands.
Our participation in both Brand100 Mexico and Brand100 Latam reinforces a shared vision: gaming is now a strategic channel within the media mix, enabling authentic connections, measurable impact, and a presence that respects the player’s experience. With solutions like COMBO!, we provide brands with a global ecosystem that integrates seamlessly and effectively into games.
Let’s keep the conversation going! Contact us today to explore how your brand can interactively engage audiences in the gaming world.
