Summer Sales, Game On
Summer is one of the most powerful moments of the year for gaming, thanks to the surge of seasonal sales. Major discounts across digital storefronts drive millions of players to log in, discover new titles, and spend more time in their favourite virtual worlds. For brands, this isn’t just a commercial window — it’s a golden opportunity to be part of that experience.
Players are ready. Is your brand ready?
During summer, time spent in-game can rise by up to 30% among Gen Z and millennial audiences. These players are in discovery mode, trying new games and content, making it the perfect season to connect through in-game advertising that feels natural, immersive, and non-intrusive.
Ads that engage without disrupting
Playable ads and interactive rich media formats are key during this season: they playfully grab attention, invite interaction, and build a strong, memorable connection with the brand. These experiences respect the flow of gameplay and integrate seamlessly, driving engagement without being intrusive. The payoff? Three 3 out of four 4 gamers remember brands they’ve seen in-game when the formats are well-designed and adapted to the environment.
Where gaming meets fashion
Summer is also a time for creativity and self-expression. Players often use this moment to personalise their avatars with new skins, accessories, and fashion items. — Many of which are tied to in-game promotions. For fashion and lifestyle brands, the in-game world is a creative playground for launching virtual collections, exclusive drops, and limited-time brand experiences that drive real value during the sales period.
A perfect season to capture attention
Mobile gaming traffic alone can increase by 20–40% during summer. That’s a huge opportunity for brands to activate smart, immersive campaigns through COMBO! — our plug-and-play solution that allows authentic brand integration across premium games for general or family audiences.
At Gameloft for brands, we believe in advertising that enhances the gaming experience. This summer sales season, don’t just show up — be part of the game.
