From Pixels to People: Gameloft & NumberEight on Future-Proofing Gaming for Brands
At a time when the rules of digital marketing are being rewritten, the fireside chat titled “From Pixels to People: Gameloft & NumberEight on Future-Proofing Gaming for Brands” —featuring Jean-Baptiste Godinot, EVP at Gameloft for brand, and Abhishek Sen, CEO & Co-founder at NumberEight— at SEG3 London delivered a clear takeaway: the future of targeting is contextual, and gaming is the most powerful place to activate it.
Jean-Baptiste explained why video games are far more than entertainment — they are one of the most strategic media environments for brands. With massive reach, real attention, emotional engagement, brand safety, and cross-generational relevance, gaming offers a unique value proposition. Still, many brands are under-investing in the space, often due to a lack of education, the absence of standardised measurement tools, or confusion with other categories like streaming or esports.
As cookies disappear and privacy regulations tighten, personal data-based targeting is rapidly losing both effectiveness and viability. In this shifting landscape, contextual targeting, powered by AI, is making a strong comeback as a relevant, respectful, and future-proof solution. NumberEight’s privacy-first AI technology — now embedded within Gameloft’s COMBO! platform — enables real-time, on-device contextual signals without collecting personal data, unlocking smarter and fully compliant campaigns.
COMBO! emerges as a plug-and-play solution for brands seeking to reach players in a meaningful, scalable, and non-intrusive way. As Jean-Baptiste summed up: “Gaming is the only medium today that combines scale, attention, emotion, and regulatory compliance.” Abhishek added: “The future of targeting is contextual, and AI makes it possible again.”
Watch the summary video here.
If you couldn’t attend and would like access to the full session, reach out — we’ll be happy to send it your way.
