In-Game Video Ads: Seamless Impact with COMBO!
In a world where audience attention is harder to capture than ever, in-game ad formats offer a powerful solution—especially Video Ads. On COMBO!, Gameloft for brands’ Gaming Media Network, this format becomes the perfect ally for brands seeking visibility, engagement, and performance… without ruining the player experience.
What Is an In-Game Video Ad?
A short, non-intrusive format, lasting between 6 and 30 seconds, seamlessly integrated into the gameplay. Thanks to a fluid, contextual integration, these ads appear at key moments—natural pauses, level transitions, moments of achievement—grabbing players’ attention without breaking immersion.
Proven Results That Speak for Themselves
Video ads within the COMBO! environment delivers outstanding performance:
- Average CTR: 4.3%
- Completion rate: 85–95%
- Average exposure time: 17.7 seconds
- +12% lift in brand awareness
These KPIs far exceed industry benchmarks for video ads on web, desktop, and mobile, proving the strength of this format in a gaming context.
Why Does It Work So Well?
Because COMBO!’s Video Ads are designed to align with the player journey, not interrupt it.
Whether in rewarded (with in-game incentives) or non-rewarded formats, each ad placement becomes an authentic opportunity for brand interaction. Player attention is fully focused, ad recall is high, and the gameplay experience remains intact.
Watch it here.
More Than Visibility: Emotional Connection
In-game video isn’t just about exposure—it’s an emotional access point, allowing a brand to appear during a moment of success, challenge, or reflection within the game. That emotional relevance amplifies the message's impact.
Programmatic-Ready
Thanks to COMBO!’s tech ecosystem, these formats are available through both direct and programmatic buying, allowing brands to reach global audiences across mobile, PC, and console—efficiently and at scale.
Want to learn more or launch your own in-game video ad campaign?
