From Menu to Mobile: How Playable Ads Bring Food & Beverages Brands to Life
Mobile gaming has become one of the most common forms of entertainment in everyday life. For Food & beverage brands, this creates a unique opportunity to connect with consumers in a context of relaxation, engagement, and fun.
Playable Ads invite users to interact with the brand through gameplay, making advertising more engaging and memorable and boosting your confidence in their effectiveness.
Why Playable Ads work so well for Food & Beverages brands
Food & Beverages brands share many core values with mobile games: speed, customization, instant reward, and enjoyment. Through Playable Ads, these elements can translate into simple and highly engaging game mechanics, such as:
- Preparing a product or menu
- Choosing ingredients and combinations
- Completing time-based or skill-based challenges
This approach keeps the experience immersive and player-friendly, allowing your brand to stand out and resonate more deeply with consumers.
From product to playable experience
Instead of showing products in a traditional ad format, Playable Ads enable users to experience the brand, boosting engagement and brand recall while maintaining an enjoyable gaming experience.
For Food & Beverages brands, this means:
- Longer interaction time
- Higher brand memorability
- A more positive and modern brand perception
See how it works with McDonald’s and test it here!
McDonald’s Playable Ad on our YouTube channel here.
Inspired by this experience? Reach out to us to discover how your Food & Beverages brand can develop a Playable Ad that genuinely engages mobile gamers and delivers measurable results.
