Gamification as a Brand Strategy: Highlights from Conecta DIGITAL 2025

Gameloft for brands had the pleasure of taking the stage at Conecta DIGITAL 2025 in Madrid, where we shared how gamification is reshaping the future of brand engagement. Our keynote, led by Antonio Ferrer García, Head of Advertising Spain & Portugal, explored why interactive experiences are becoming essential tools for modern marketers.

With more than two decades of expertise in the video game industry, Antonio highlighted how game dynamics—such as challenge, reward, progression and immersion—tap into universal human motivations. When applied strategically, these elements help brands cut through noise, inspire voluntary participation and strengthen emotional connections with audiences.

During the session, Antonio presented real campaigns created by Gameloft for brands, showing how interactive formats—from branded mini-games to immersive in-game ad experiences—drive measurable results. These activations not only capture user attention but also provide meaningful insights that enable brands to refine their messaging and better understand player behavior.

As gaming, entertainment and digital storytelling continue to converge, gamification is emerging as a powerful strategy to elevate brand presence and engagement. It transforms passive audiences into active participants and turns brand interactions into memorable moments.

At Gameloft for brands, we're committed to helping partners harness the full potential of gamified experiences to create deeper, more impactful connections.

Ready to explore gamified brand activations? Let’s connect.