COMBO! 2026: Reaching 1.3 Billion Gamers Worldwide

Gaming in 2026 has grown into a global, diverse, and highly engaged ecosystem. Through COMBO! brands can reach a massive audience of 1.3 billion monthly active players worldwide, with 53% male and 47% female. 

The audience spans all ages, with 27% under 18, 17% between 18–24, 22% aged 25–34, and 20% aged 35–44, showing that gaming combines youthful energy with adult purchasing power.

Latin America: Youth and Mobile Culture

In Latin America, COMBO! reaches over 203 million Monthly Active Users (MAU), with Brazil and Mexico leading the way. Approximately 28% of players are under 18, reflecting a mobile-first, youth-focused gaming culture. Brands aiming to connect in this region should focus on dynamic mobile experiences, social engagement, and content that resonates with young, community-driven players.

North America: Balance and Adult Segments

In North America, COMBO! reaches 57 million monthly users, with a balanced gender split. The strongest segment is aged 25–44, representing a mature audience with significant purchasing power. For brands, this presents an opportunity to combine entertainment-driven campaigns with more sophisticated, commerce-oriented activations to offer meaningful experiences that go beyond gaming itself.

EMEA: Scale and Diversity

In the EMEA region, COMBO! reaches nearly 292 million active players, with key markets including Germany, France, the UK, and Spain. This region offers a combination of scale and cultural diversity, enabling brands to develop campaigns that blend global creativity with local relevance. Players in EMEA value quality, innovation, and experiences that feel tailored to their interests, making it a prime region for strategic activations.

APAC: The Largest and Most Strategic Market

APAC is the largest region for COMBO!, with 452 million monthly players, particularly strong among the 25–34 age group in countries such as the Philippines, Malaysia, and South Korea. This region offers immense scale and an engaged audience, making it an ideal space for brands to launch regional campaigns, influencer collaborations, and immersive experiences that resonate with adult gamers who are culturally connected and digitally active.

For brands, the message is clear: COMBO!   reaches an engaged, attentive, and highly active player ready for meaningful experiences. Gaming is no longer a niche — it’s culture, community, and commerce in one.

Ready to connect with over a billion players worldwide? Discover how your brand can activate within COMBO!’s reach and make a real impact in the gaming ecosystem. 

Source: Gameloft proprietary data, LOOKER, March 2026