Women in Gaming: A Powerful Audience for Brands

Contrary to old stereotypes, women are a major part of the gaming audience. 

Through the COMBO! ecosystem, brands can reach 480 million women playing every month, representing 47% of our total audience. This highlights that gaming is no longer just a male hobby but a diverse, massive space where brands can effectively engage highly active female audiences.

According to GWI 2026, female mobile gamers play across both core and casual genres. More than half of women play Action-Adventure and Open World games, enjoying exploration, immersive stories, and open worlds that foster creativity and strategy. Similarly, over half play Shooter games, proving that competitive, action-packed experiences are equally popular. Around half enjoy Puzzle and Platform games, while a large portion engage with Simulation titles that build and manage virtual worlds. Even MOBA games attract 40% of female players, showing strong interest in teamwork and real-time strategy.

Engagement is high: more than 51% of female mobile gamers play for 30 minutes or longer per session (GWI, 2026), making them a highly attentive, immersive audience.

For brands looking to reach women in gaming, this is a real opportunity. With scale, genre diversity, and strong engagement, thoughtfully integrated in-game advertising can create natural, memorable connections with players.