Driving Holiday Season Purchases Through Mobile Gaming
With 69.4% of mobile gamers likely to shop during Black Friday, brands have a valuable opportunity to connect with purchase-ready audiences.
The Holiday Season remains the biggest retail opportunity of the year. In 2025, global online holiday spending reached a record $257.8 billion, while smartphones accounted for 56.4% of online holiday sales.
New insights from Gameloft for brands’ Holiday Discount Season: Mobile Gaming Audience Insights 2026 report reveal that mobile gamers are 24% more likely than the general population to shop during Black Friday.
But where do they shop? Amazon leads the way, with 55% of mobile gamers planning to use the platform, followed by Walmart (18%), TikTok Shop (17%), Shein (16%) and eBay (13%). These findings highlight the importance of understanding consumers’ mobile-first shopping habits during peak retail moments.
For brands, the opportunity goes beyond reaching shoppers on their smartphones. Mobile gaming offers an engaging environment to turn seasonal attention into meaningful brand experiences. Gameloft for brands’ in-game survey found that 79.5% of players are more receptive to rewarded ads during the Holiday Season, while 57.2% say they are more likely to purchase from a brand featuring a holiday-themed rewarded ad in a game.
This Black Friday, brands can leverage COMBO! The Gaming Media Network to connect with mobile gamers through relevant, rewarding in-game campaigns, reaching consumers when shopping intent is high.
Explore the full report here to discover more insights into Holiday Season shopping and mobile gamers.
