All TIM customers received 5€ every week to spend on in-game
credits in ten Gameloft games throughout the year. The games
were selected based on our top selling freemium games
available on app stores in their specific market.
We implemented an in-game promo, a community management
system to oversee the effects on the global community, and a
technical device to activate the promo. This all lead to a
significant enhancement in customer care.