Paris, December 16, 2015 – Gameloft Advertising Solutions strengthens its position in the programmatic market and announces the implementation of the OpenDirect 1.0 protocol for its Premium programmatic sales.
This new, automated programming interface (API) standard is designed for the purchase and sale of premium inventory and offers advertisers exceptional efficiency in setting prices and delivering reserved inventory. Compliant with IAB standards, the OpenDirect 1.0 specification offers a secure environment and is becoming a reliable way to automate guaranteed purchases.
“By adopting the OpenDirect 1.0 specification, advertisers can purchase campaigns in a centralized manner that can be used in over 100 countries where Gameloft distributes its games,” states Gonzague de Vallois, Senior Vice President Publishing from Gameloft. “Programmatic strategies are now an integral part of our business sector, and it is vital that we offer advertisers solutions that allow them to automate transactions on our inventory in a transparent manner.”
