PARIS, FRANCE — April 2, 2025 — Gameloft, a leader in the development and publishing of multiplatform games, today announced their partnership with the Hyundai Motor Company. This collaboration will introduce Hyundai’s fully electric IONIQ 5 N and hydrogen-powered N Vision 74 electric concept as playable cars in the worldwide smash hit racing title Asphalt Legends Unite. Players will also have an exclusive chance to win an all-expenses-paid trip to Korea to experience the Hyundai N Festival racing event, visit the Hyundai factory, and more!
Starting on April 1st, players can get behind the wheels of both innovative Hyundai vehicles. From April 3rd to April 23rd, players can showcase their racing prowess in three special limited-time in-game events, each focused on one of the two new vehicles.
April 3rd - 9th: Open event to try both the IONIQ 5 N and the N Vision 74
April 10th - 16th: Open event to try the N Vision 74
April 17th - 30th: Open event to try the IONIQ 5 N
The top racer with the fastest time from each event will be invited for an all-expenses paid trip to Korea June 6th - 9th to experience all things Hyundai, including tickets to the Hyundai N Festival racing event. Winners will get a front-row seat to the exciting racing action while also getting a chance to visit Hyundai’s vehicle factory, sample delectable Korean food, and more.
Assets to supplement today’s announcement can be found below:
For more information about the event, please visit: https://asphaltcup.com/hyundaiexperience
For more information on the Hyundai IONIC 5 N, please visit: https://www.hyundai-n.com/en/models/n/ioniq-5-n.do
For more information on the Hyundai N Vision 74, please visit: https://www.hyundai-n.com/en/models/rolling-lab/n-vision-74.do
About Asphalt Legends Unite
Asphalt Legends Unite represents a bold leap forward for the award-winning Asphalt franchise. Anchored around a core cross-play feature that unites players across all platforms, the game offers a fresh identity with co-op capabilities, an upgraded internal graphic engine, a modernized art direction tailored for console players, a reimagined garage that carries over game progress and previously unlocked vehicles, and a redesigned user interface.
The highly anticipated expansion is now available on the App Store, Google Play, Microsoft Store, Steam, Xbox, Nintendo Switch, and for the first time on PlayStation®4 and PlayStation®5.
About Gameloft
Leader in the development and publishing of multiplatform games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for 25 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights holders including LEGO®, Universal, Illumination, Hasbro®, Fox Digital Entertainment, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,000 people worldwide. Every month, 1 billion unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies. More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
