(Report) From Play to Purchase: How Shopper Gamers Drive Real-World Decisions
Today's Shopper Gamers are transforming the modern buying journey. These adult mobile gamers—predominantly Gen X—regularly play casual games while making purchasing decisions for themselves and their households. With strong purchasing power and habitual gaming behavior, they are one of the most influential yet underutilized audiences for marketers today.
Conducted through an in-game survey among U.S. mobile gamers, our new “From Play to Purchase: How Shopper Gamers Drive Real-World Decisions” Report reveals how deeply gaming influences real-world behaviors. The report highlights that Shopper Gamers not only engage with brands during gameplay, but also carry those brand impressions into their purchasing decisions.
Key findings at a glance:
- Mobile gaming is seamlessly woven into daily life, with 77% of shopper gamers playing on smartphones and tablets for several hours each week.
- These gamers tend to play during relaxed, high-attention moments—such as before bed, on weekends, or first thing in the morning—making them particularly receptive to brand messages.
- Nearly 80% of Shopper Gamers engage with in-game ads, and almost half make a purchase or download as a direct result. This conversion rate far exceeds most traditional digital channels.
These insights demonstrate that mobile gaming offers brands a unique, high-impact channel—one where attention, emotion, and commerce naturally converge.
Transforming Engagement with COMBO! POP
To truly connect with this high-value audience, brands must meet them where it counts: inside the games they love. COMBO! POP by Gameloft for brands stands out with its seamless, rewarded video, playable, and interactive ad formats designed to complement the player experience.
Unlock the full Shopper Gamers Report to discover how your brand can turn every gaming session into a conversion opportunity.
