Valentine’s Day Insights: Why Mobile Gamers Are a High-Value Audience
Emotion, experiences, and intent drive Valentine’s Day—and mobile gamers clearly over-index across all three. Compared to the general population, they are more social, more active, and more willing to spend when celebrating meaningful moments.
Mobile gamers show higher participation across key Valentine’s Day activities, with 36.7% planning to go to a restaurant (vs. 28.8%), 35.0% planning to shop for gifts (vs. 25.8%), and 31.3% planning to go to the movie theater (vs. 22.7%). This elevated engagement translates into stronger spending intent, as 23.8% plan to increase their Valentine’s Day budget, compared to 19.3% of the general population.
Experiences sit at the heart of how mobile gamers celebrate. 60.4% are looking for a premium, all-expenses-paid date (vs. 52.3%), while 44.3% want to travel (vs. 36.8%). Their top interests—bars, live events, and gift shopping—highlight an audience seeking memorable and shareable moments.
Mobile gamers are also frequent gift-givers across multiple occasions. 42.2% give gifts on Valentine’s Day, 49.8% on anniversaries, and 47.3% at weddings, extending gifting beyond partners to close family (73.6%), friends (63.6%), and even co-workers or classmates (28.9%).
For brands, Valentine’s Day represents a high-intent opportunity to connect through emotion and experience. With strong engagement and a premium mindset, mobile gaming offers a brand-safe, immersive environment to reach audiences when they are most receptive.
Ready to connect with high-value consumers this Valentine’s Day? Discover how Gameloft for brands can turn moments of play into meaningful brand connections.
Source: GWI, 2026
