COMBO! celebrates a year of awards

2025 has been a landmark year for COMBO! by Gameloft for brands, as we unlocked new audiences and fans across several modern industries, spanning FMCG, Education, AI, automotive, electric cars, and family & toys. Our award-winning projects demonstrate that in-game advertising can enhance gameplay, create meaningful player experiences, and deliver real value to brands. 

From AI-powered educational storytelling to immersive automotive activations, this year has proven that the right integration of creativity, technology, and brand purpose can truly engage and inspire global audiences.

Hyundai x Asphalt – Electric Race 

Hyundai Motor Company is redefining what electrification means for the next generation—seamlessly integrating into youth culture by bringing the IONIQ 5 N and N Vision 74 into Asphalt Legends Unite. By blending gaming with real-world experiences, Hyundai is strengthening its position as an innovative, global leading brand that resonates with young audiences and inspires a new era of mobility.

Through immersive in-game experiences, we delivered 30 years' worth of driving through a 30-day activation, reached 1.88M players, generated 15.38M minutes of engagement, and achieved +7 pts in brand affinity, +7 pts in desirability, and 49% purchase intent.

Awards received for Hyundai x Asphalt:

• The Drum Awards Festival 2025
  
  
  • Gold – Best Digital Experience – Automotive
    Bronze – Best Media Omni-Channel
     
• Lisbon Awards 2025
  
  
  • Bronze – Digital: Digital Games
  • Silver – Gaming: Activation & Events
    Silver – Gaming: Partnership & Sponsorship

The Electric Race proved that electrification can be thrilling, cementing Hyundai’s position as a progressive, culture-driven brand.

LET’S STORY! by Applaydu – AI-powered creativity for families 

LET’S STORY! demonstrates how technology, creativity, and education can spark meaningful family moments.

Developed with Kinder Ferrero, the Department of Education, University of Oxford, Microsoft, and Gameloft for brands, LET’S STORY! is a digital interactive experience inside the Applaydu app. Families can co-create over 40,000 unique stories and rediscover 29 timeless classics, available in 15 languages.

LET’S STORY! is designed to inspire—and built responsibly:

• Designed by Kinder to strengthen family bonds through playful learning
   
•  Grounded in educational research by the Department of Education and the University of Oxford
   
• Powered by responsible AI, leveraging Microsoft Azure OpenAI
   

Awards received for LET’S STORY!:

• The Drum Awards Festival 2025 

– Gold, Content: Education & E-Learning
– Bronze, Digital Experience: Education & E-Learning

• MMA Smarties Europe 2025 
• Bronze, AI-Driven Creative Excellence
   
• Parents’ Pick Awards 2025 
• Gold, Best Educational App

This project proves that AI-driven experiences can enhance learning, empower creativity, and enrich family time—without ever compromising trust or player experience.

Let’s build meaningful in-game experiences together 

Looking to connect your brand with engaged, global gaming audiences in a way that adds value to gameplay and delivers measurable results? COMBO! by Gameloft for brands helps brands create immersive, non-intrusive in-game advertising experiences across the world’s most loved games and platforms.

Get in touch with our team to discover how COMBO! can turn your brand into part of the game.