Gameloft for brands Wins Two Trophées Marketing 2026 Awards
We're proud to announce that Gameloft for brands has been honoured with two awards at the Trophées Marketing 2026, recognising both the effectiveness of our client work and our commitment to advancing thought leadership in the gaming advertising industry.
These awards reinforce our mission: helping brands connect with gaming audiences through impactful, player-first experiences while sharing research that helps marketers better understand the power of gaming as a media channel.
Silver Award – B2C: Brand Impact & Brand Platform
Developed in collaboration with Havas Play, The Institutional Mission for Caisse des Dépôts (CDC) received the Silver Award in the Brand Impact & Brand Platform category.
The objective was ambitious: make the missions of one of France's leading public institutions more engaging and accessible to younger audiences.
Instead of relying on traditional communication, the campaign transformed complex institutional topics into an interactive gamified experience. Players embarked on three educational journeys exploring social housing, vocational training, and climate & biodiversity, actively discovering the positive impact of CDC's initiatives through gameplay.
The campaign delivered outstanding results:
- +38% Brand Awareness
- +15% Brand Lift
- 97% Visibility
- 78% Engagement Rate
- 75% Completion Rate
This award demonstrates how gamification can successfully communicate even the most complex institutional messages by turning audiences into active participants rather than passive viewers.
Read the full success story here.
Bronze Award – B2B: Content, Thought Leadership & Influence
Our second recognition comes with the Bronze Award in the Content, Thought Leadership & Influence category for our whitepaper, Attention & Emotion in Play: How Gaming Is Redefining Advertising Effectiveness.
Developed in collaboration with Mediamento Institute and ActFuture, the research combines eye-tracking technology, biometric analysis, and brand lift measurement to explore how gaming creates stronger advertising effectiveness than traditional digital environments.
The study demonstrates that gaming doesn't simply attract attention—it creates the ideal combination of attention and positive emotion, leading to stronger brand outcomes.
Key findings include:
- +18.1% higher sustained and positive attention compared with YouTube pre-roll advertising.
- 92.2% attention rate throughout in-game video ads.
- 2.2× more positive emotions related to happiness than YouTube pre-rolls.
- +25% Brand Recall
- +35% Brand Affinity
- +12.8% Purchase Intent (vs. YouTube pre-roll advertising).
The research highlights a simple but powerful insight: effective advertising isn't just about being seen. It is about creating meaningful attention combined with emotional engagement—the ingredients that drive memorability, brand preference, and action.
Download the Attention & Emotion in Play whitepaper to discover the complete methodology, findings, and implications for marketers.
Romain Devichi, Head of Ad Sales, Western Europe, and Matteo Potsios, In-Game Advertising Project Manager, representing Gameloft for brands at the Trophées Marketing 2026 awards ceremony in Paris, France.
