Caisse des Dépôts Connects Through Gamification
In partnership with Havas Play and Gameloft for brands, Caisse des Dépôts reimagined how institutional impact can be communicated, reaching 1.8 million unique users through an interactive gaming experience.
In today’s attention economy, even the most impactful organizations struggle to stand out. Institutions like Caisse des Dépôts play a critical role in shaping society, supporting social housing, professional training, and climate initiatives. Yet, their missions can often feel complex or distant, especially for younger, digital-first audiences.
The challenge was not just visibility, but engagement: how to turn awareness into understanding and connection. Gaming proved to be a powerful solution.
By transforming abstract missions into an interactive experience, the campaign allowed users to actively explore key pillars of social housing, vocational training, and climate & biodiversity through a fast, intuitive mini-game. Integrated within the COMBO! ecosystem, the experience turned a traditional ad moment into something participative, memorable, and meaningful.
In recognition of its innovative approach, the campaign has also been shortlisted in the “Corporate & Institutional Messaging” category at La Nuit des Rois 2026, one of France’s leading awards celebrating excellence in digital communication. This nomination highlights how gamification can effectively transform complex institutional narratives into engaging, accessible experiences for modern audiences.
Watch the experience overview here:
The results underscore the strategic value of this approach:
- 1.8 million unique users reached
- 97% visibility
- +78% engagement rate
- +38% brand awareness
- +15% brand lift
Play the game yourself here!
Discover more of our success stories here.
