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Gameloft Advertising Solutions Announces Its Integration with Smart RTB+ to Develop Its Mobile Ad Display and Video Programmatic Product Line

Paris, February 11, 2016 - Gameloft Advertising Solutions announces a partnership with Smart AdServer by integrating with Smart RTB+, the native SSP of its integrated technological platform. This partnership allows Gameloft Advertising Solutions to expand the availability of its in-app mobile inventory on programmatic channels for all of its display and video formats, thereby developing its product line intended for advertisers through a large premium inventory.

By integrating...

‘Heroes of Order & Chaos’ and Kamcord Partner for One of the Biggest eSports Events in Mobile Gaming History

San Francisco – February 4, 2016 – Gameloft and Kamcord partner to host one of the biggest eSports events in mobile gaming history, the Heroes of Order & Chaos International Series Winter Tournament.

A total of 32 teams will be competing on 2 servers in the Winter Tournament and battling it out for a total prize pool of $50,000 USD including cash prizes, exclusive in-game items and branded physical goods.

“Heroes of Order & Chaos already boasts...

Gameloft Advertising Solutions Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide

Leading Digital and Social Game Publisher Brings Mobile Video, Native and In-Game Advertising to Buyers Everywhere Through Rubicon Project’s Global Advertising Marketplace

Los Angeles, CA -- February 4, 2016 -- Gameloft Advertising Solutions today announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate mobile advertising across its 8 billion impressions via Rubicon Project’s proven...

Gameloft Advertising Solutions Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide

Gameloft Advertising Solutions today announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate mobile advertising across its 8 billion impressions via Rubicon Project's proven and rapidly scaling Exchange Application Programming Interface (xAPI). 

Gameloft, a leading digital and social game publisher with a monthly audience of over 147 million unique players, offers via Gameloft...

Gameloft and GungHo Announce Strategic Alliance GungHo to distribute Gameloft’s mobile game Disney Magic Kingdoms in Japan

Paris (France), February 2, 2016 – Gameloft and GungHo Online Entertainment, two leading digital and social game developers, today announced that they have reached a non-binding framework agreement to cooperate in the creation and distribution of high quality mobile games as well as in various areas of the digital entertainment industry.

“It is my pleasure to announce that we have entered into a strategic operational relationship with GungHo Online Entertainment...

Gameloft and GungHo Announce Strategic Alliance

Paris (France), February 2, 2016 – Gameloft and GungHo Online Entertainment, two leading digital and social game developers, today announced that they have reached a non-binding framework agreement to cooperate in the creation and distribution of high quality mobile games as well as in various areas of the digital entertainment industry.

“It is my pleasure to announce that we have entered into a strategic operational relationship with GungHo Online Entertainment...

Full-Year Sales Reach €256.2 Million, Up 13% YoY

Paris (France), January 28, 2016 – Gameloft, a leading digital and social game developer, releases its sales figures for the twelve months ended December 31, 2015.

“The company’s growth momentum has remained satisfying during the fourth quarter of 2015. Sustained by the good performance of our game services and the regular releases of new titles, Gameloft’s annual sales figures have climbed 13% in 2015. It’s a solid performance that highlights the...

Gameloft Advertising Solutions Expands Its Offerings with a New Native Video Advertising Format: Power-Up Pack

New York, New York - January 2016: Gameloft Advertising Solutions announces the release of a new native advertising format: Power-Up Pack. This new format allows for real interaction between the consumer and the brand based on the display of a video advertising message within the game context.

The advertiser delivers sponsored content at key moments in the game:   

Achievement: The brand rewards the player’s in-game performance. Rescue: The brand...

Gameloft Reinforces Its Business Presence in Africa with the Opening of a New Office in Nigeria

Paris, January 21, 2016 – Gameloft, a leading digital and social game publisher, continues its strategic expansion into Africa with the announcement of a new trade office in Nigeria. This new addition will allow Gameloft to reinforce its presence in the fast-growing mobile telecommunications market that is Africa.

Africa is the most dynamic region in terms of mobile telephony, which today has made it the third-largest global market in terms of mobile...

Gameloft Advertising Solutions Partners with SpotX to Sell Video Ads Programmatically Across Global Audience

World’s largest mobile gaming publisher to target specific audiences with video ads in mobile games

Paris, January 20, 2015: Gameloft Advertising Solutions has partnered with video inventory management platform SpotX to serve targeted video ads to gamers programmatically.

Using Gameloft Advertising Solutions’ deep first-party data, advertisers will be able to target campaigns at a granular level and access premium video inventory...