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Latest Press Releases

Gameloft for brands and GWI reveal why gaming earns Gen Z’s attention

September 16, 2026 - Gameloft for brands and GWI unveil new global research exploring how attention, emotion and participation shape Gen Z’s gaming experience. The study reveals that Gen Z spends an average of 9 hours and 11 minutes gaming each week, with 76% of surveyed Gen Z COMBO! mobile gamers reporting focused attention during their most recent gaming session. The findings highlight opportunities for advertisers to connect with Gen Z through relevant, player-first gaming experiences.

Gameloft and IMSA bring endurance racing to Asphalt Legends with new Endurance Mode!

September 14, 2026 - Gameloft and IMSA team up to bring endurance racing to Asphalt Legends with the launch of IMSA Endurance Mode Spotlight on September 15, 2026. Players can race in three-car teams, master clean driving, compete in Prototype and GT classes, and cover as much distance as possible. The event also features the Aston Martin Valkyrie AMR Pro and offers eligible US players the chance to win a VIP trip to the 24 Hours of DAYTONA.

Gameloft brings BLUEY'S HAPPY SNAPS into focus with an October 15 release date and preorders are now open!

September 9, 2026 - Gameloft announces that BLUEY'S HAPPY SNAPS launches globally on PC and consoles on October 15, 2026, with preorders now open across major digital platforms. Join Bluey and Bingo on a photo-powered adventure through Brisbane, capture memorable moments, explore familiar locations, and enjoy a limited-time Deluxe Edition preorder offer.

PAC-MAN® run into Asphalt Legends for a limited-time collaboration event!

August 18, 2026 - Gameloft and Bandai Namco Entertainment bring PAC-MAN to Asphalt Legends in a limited-time collaboration running from August 18 to September 15, 2026. Players can discover the new Hunter Mode, race against iconic ghost cars, and unlock exclusive PAC-MAN-themed content and rewards.

Asphalt Legends Unveils Its Biggest Summer Season Yet!

July 27, 2026 - Asphalt Legends launches Touge Masters, a Japanese-themed Summer Season featuring a brand-new Mount Fuji track, an all-new Drift Mode, three legendary Japanese cars, and an immersive JDM-inspired experience with high-energy Eurobeat music.

Gameloft brings the Legends of the North to March of Empires in a major limited-time Vikings event!

May 29, 2026 - Gameloft launches a month-long Vikings-inspired event in March of Empires, introducing legendary warriors Ragnar and Lagertha, the new Commanders gameplay system, exclusive quests, and limited-time rewards.

All Press Releases

Month

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Year

September 16, 2026

Gameloft for brands and GWI reveal why gaming earns Gen Z’s attention

Gameloft for brands and GWI unveil new global research exploring how attention, emotion and participation shape Gen Z’s gaming experience. The study reveals that Gen Z spends an average of 9 hours and 11 minutes gaming each week, with 76% of surveyed Gen Z COMBO! mobile gamers reporting focused attention during their most recent gaming session. The findings highlight opportunities for advertisers to connect with Gen Z through relevant, player-first gaming experiences.

September 14, 2026

Gameloft and IMSA bring endurance racing to Asphalt Legends with new Endurance Mode!

Gameloft and IMSA team up to bring endurance racing to Asphalt Legends with the launch of IMSA Endurance Mode Spotlight on September 15, 2026. Players can race in three-car teams, master clean driving, compete in Prototype and GT classes, and cover as much distance as possible. The event also features the Aston Martin Valkyrie AMR Pro and offers eligible US players the chance to win a VIP trip to the 24 Hours of DAYTONA.

September 9, 2026

Gameloft brings BLUEY'S HAPPY SNAPS into focus with an October 15 release date and preorders are now open!

Gameloft announces that BLUEY'S HAPPY SNAPS launches globally on PC and consoles on October 15, 2026, with preorders now open across major digital platforms. Join Bluey and Bingo on a photo-powered adventure through Brisbane, capture memorable moments, explore familiar locations, and enjoy a limited-time Deluxe Edition preorder offer.