inner press release banner Gameloft
Back to Newsroom
August 13, 2012

PLAYMOBIL READY TO BOARD SMARTPHONES AND TABLETS FOR THE FIRST TIME

Newsroom /
PLAYMOBIL READY TO BOARD SMARTPHONES AND TABLETS FOR THE FIRST TIME

All the iconic figurines from PLAYMOBIL’s famous pirates range gathered into one game


Paris, August 14, 2012 – Gameloft, a leading global publisher of digital and social games, and PLAYMOBIL have announced a worldwide exclusive partnership for the development of the PLAYMOBIL Pirates game for smartphones and tablets. For over 38 years, PLAYMOBIL has been a major player in the toy market. Since its launch in 1974, over 2.5 billion figures have been produced and are enjoyed by children around the world. Gameloft is the first publisher to develop a game based on the famous PLAYMOBIL’s franchise on mobile devices.

Immersing in the original world of PLAYMOBIL Pirates, players can meet up with the most iconic toys from the pirates range, from the classic figurines to the newest additions. Users must build their own pirate camp and recruit crew members while completing quests and mini-games. The modeling will remain faithful to the PLAYMOBIL characters, and the exciting pirate universe will delight fans of the franchise and a wide audience of gamers alike.

“We are thrilled to collaborate with a leader in digital games.” said Christian Buchner, Project Manager New Media, from PLAYMOBIL. “By featuring our world-famous pirates’ toys in an innovative and user-friendly digital game, Gameloft supports us in bringingPLAYMOBIL fans a new, totally immersive gaming experience.”

“PLAYMOBIL is one of the most famous children’s brands in the entertainment world and we’re excited to be the first publisher to bring these hugely popular toys to life on digital platforms.”said Gonzague de Vallois, Vice President of Publishing at Gameloft. “We’ve put a lot of effort into creating a gaming experience that remains faithful to the fascinating PLAYMOBIL universe, from the famous pirate ship to the brand’s unique characters.”

PLAYMOBIL Pirateswill be available for free on iOS and Android smartphones / tablets, by the end of 2012.

Share
facebooklinkedintwitter

Recent Press Releases

Gameloft for brands and GWI reveal why gaming earns Gen Z’s attention
Gameloft for brands and GWI unveil new global research exploring how attention, emotion and participation shape Gen Z’s gaming experience. The study reveals that Gen Z spends an average of 9 hours and 11 minutes gaming each week, with 76% of surveyed Gen Z COMBO! mobile gamers reporting focused attention during their most recent gaming session. The findings highlight opportunities for advertisers to connect with Gen Z through relevant, player-first gaming experiences.
Gameloft and IMSA bring endurance racing to Asphalt Legends with new Endurance Mode!
Gameloft and IMSA team up to bring endurance racing to Asphalt Legends with the launch of IMSA Endurance Mode Spotlight on September 15, 2026. Players can race in three-car teams, master clean driving, compete in Prototype and GT classes, and cover as much distance as possible. The event also features the Aston Martin Valkyrie AMR Pro and offers eligible US players the chance to win a VIP trip to the 24 Hours of DAYTONA.
Gameloft brings BLUEY'S HAPPY SNAPS into focus with an October 15 release date and preorders are now open!
Gameloft announces that BLUEY'S HAPPY SNAPS launches globally on PC and consoles on October 15, 2026, with preorders now open across major digital platforms. Join Bluey and Bingo on a photo-powered adventure through Brisbane, capture memorable moments, explore familiar locations, and enjoy a limited-time Deluxe Edition preorder offer.